A Special Interest Chapter of the Society for Human Resources Management



Millennials recently became the largest generation in the U.S. workforce and employers from every industry are rethinking their formula to attract and retain them.

Is your recruitment strategy poised to attract these tech-savvy digital natives? Are you communicating effectively with the various generations? In this session, you’ll learn more about generational attributes and motivations, benefits strategies by generation, compliance obligations and more to help your organization win the battle for top talent.

During this session, attendees will learn: 

  • Generational Attributes and Motivations
  • Benefit Strategies by Generation
  • Compliance Obligations for a Multigenerational Workforce
  • Value-Add and Non-Medical Benefit Offerings by Generation


Eric Pomroy is a Business Development Executive at OneDigital in Farmington, Connecticut and has been part of the team for nearly 8 years.

Eric is passionate about meeting employers and finding better ways for them to manage their benefit programs. He’s responsible for establishing and fostering new relationships and challenging employer groups away from the status quo. Eric is an active attendee and sponsor of several SHRM chapters and industry associations across the state of CT. Outside of work, you can find him fishing with family and friends (or whoever will go with him). He’s also an avid gardener. Eric lives in Newington, CT with his wife, Allison, and son, Mason. He graduated with a Bachelor of Science degree from Muhlenberg College where he double-majored in Economics and Finance and graduated from the University of Connecticut with a Masters of Business Administration. 



OneDigital Health and Benefits, the nation’s largest company focused exclusively on employee benefits and HR, combines people and technology to power business growth. Serving companies of all sizes, OneDigital offers employers a sophisticated combination of strategic benefit advisory services, analytics, compliance support, human resources management tools and comprehensive insurance offerings. Headquartered in Atlanta, OneDigital has over 1,500 employees throughout the country, serves 38,000 clients and manages nearly $4.5 billion in premiums. OneDigital has been named to the Inc. 5000 List of America’s fastest-growing companies every year since 2007. Currently listed as 13th in EBA’s Top 50 Brokers in the Large Employer Group, OneDigital’s experience offers a fresh thinking and strategic perspective that will improve all aspects of plan design and performance.



Wednesday, April 24, 2019

One Digital Health and Benefits
5 Batterson Park Road
Farmington, Connecticut  06032

7:30-8:00 am – registration, networking and continental breakfast

8:00-8:15 am – chapter business, sponsor/host introductions, speaker introductions

8:15-9:30 am – presentation and Q&A

SMA Chapter Members: $25.00

Guests: $35.00

SMA Chapter Members in transition: $20.00


This program has been submitted for SHRM Professional Development Credits and HRCI Recertification Credits.  Approval is pending.